Everyone has to be a winner. Failure is unacceptable. Nothing worse than being a loser.
Yet, we like and root for the underdog. We don't like winners after they've won a lot. Then we want winners to lose. It's not cool to root for the Yankees, Starbucks, Microsoft, Duke.
So: win, but then you'll be a winner, and we'll want you to lose.
Is this how the world feels about America now?